The Floodgates Have Opened. Hundreds of ADA Non-Compliance Lawsuits.Thousands of Demand Letters.Avoid A Lawsuit!

1. Target.com
Sued for failure to provide descriptive alt text on images for product images appearing on their e-commerce store.
2. Etrade.com
Sued for failure to provide an accessible website, mobile application and accessible online trading platform for customers who are blind.
3. H&R Block
Sued for failure to provide accessible web content for their online tax preparation tool, website, and mobile application.
4. NetFlix.com, Hulu.com, Amazon.com, MIT and Harvard University
Sued for failure to provide closed captioning on streaming web videos, archived video content and pre-recorded course material.
5. Domino’s Pizza
Sued in 2016 for failure to create an online ordering system that was accessible to blind users. The lawsuit is still active as of 2019.
6. MLB
Sued for failure to provide accessibility of apps for mobile devices based on WCAG 2.1 Level AA for its iPhone and iPad apps.
7. SafeWay
Sued for failure to provide accessibility of its online grocery delivery website.
8. Carnival Cruises
Sued for failure to provide accessible web experiences for their Carnival Cruises, Princess and HollandAmerica websites.
9. Weight Watchers
Sued for failure to provide its online and mobile application content and print material in accessible formats for persons with visual impairments.
10. 50 US Colleges
Sued for being inaccessible to people with disabilities, specifically, users relying on screen readers and other assistive tech.
Patagonia, Ace Hardware, Aeropostale, Bed Bath & Beyond, PeaPod, Estee Lauder, JC Penny, Home Depot as well as the Kardashian's ShopDashOnline.com are the most recent companies sued by blind plaintiffs, alleging that the retailers’ websites are not accessible to the blind as required by the Americans with Disabilities Act (ADA).

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Why My Organization Needs To Be ADA Compliant?

The Americans with Disabilities Act was passed in 1990, long before e-commerce became part of everyday life. Most people think of the ADA as applying to brick and mortar stores. However, now that consumers have moved online, the Department of Justice (DOJ) is redefining how the ADA applies to the e-commerce business.

Many nonprofit and for-profit organizations have already been sued and have had to settle according to the Florida Retail Federation. Failure to comply with Section 508  could expose your company to hefty fines, the risk of expensive criminal and civil litigation as well as a reputation for being unfriendly to the disabled.

Websites who do not meet WCAG AA accessibility standards can be fined up to $50,000 for a first violation and $100,000 for a second, and even more for compensation of damages.

Basics of Accessibility By Global PresenceTeam